These days, consumers expect more than superior product and service offerings that fulfill their needs. Your clients want a positive experience when interacting with your company, its services, and its products.
Your customers’ buying experiences is an equally important factor in their purchasing decisions. To succeed, business owners must study customers’ expectations and needs. Understanding what they are looking for helps you to focus resources on the ideal buyer rather than trying to appeal to everyone.
OBSESS STRATEGICALLY
Don’t become focused on what your competitors are doing. Often, you’ll end up distracted and reacting to what they’re doing. Instead, obsess over your customers. Identify what makes you unique so you’ll excel.
Make your customer your number one priority. Taking a customer-centric approach can inspire brand loyalty. Maybe you can simplify the ordering process or empower your customer service reps to solve problems quickly without seeking management approval.
BEHAVE DIFFERENTLY
If you’re in an industry with common stereotypes or expectations, don’t be afraid to rock the boat and do something different. Starbucks did this with coffee, which had previously been a commodity. They made ordering and drinking coffee an experience.