As open enrollment approaches, clear communication helps employees make informed decisions and increases engagement with your benefits package.
Highlight the Value
Regularly remind employees that benefits often make up 20–40% of total compensation. Sharing this information helps attract and retain top talent by demonstrating the full value of their compensation package.
Use Multiple Channels
Use mobile apps and digital tools for younger workers, and print materials and in-person sessions for others. Consistent, multi-channel outreach ensures broader reach during the critical period.
Keep It Simple and Supportive
Provide easy-to-access resources — hotlines, HR support, or FAQs. Effective communication during open enrollment turns a routine process into a powerful retention tool.